Tag Heuer Releases Kimi ‘Speedway’ Sunglasses

[Check out the cool interactiveTag Heuer website to take a closer look at the Speedway]

So let’s say your best
buddy is an F1 buff and he’s been a little down lately. See, that pesky
ace McLaren driver Lewis Hamilton (not to mention Ferrari’s own Felipe
Massa) have been just a little too quick lately and managed to dethrone
your buddy’s F1 fave – Ferrari driver and former F1 World Champion Kimi Raikkonen. Now it looks like your friend’s got a pretty long, cold
winter ahead before Kimi can hop back in the saddle and get his crown
back.

Well,
we’ve got just the Christmas gift to cheer him up this holiday season.
See, TAG Heuer – a brand best known for its luxury watches – has jumped
in the eyewear market and teamed up with Kimi to create a special
edition line of sunglasses designed by the F1 champ himself. Kimi’s TAG
Heuer Speedway sunglasses were designed by Kimi for his own personal
use and are constructed with a titanium-alloy frame and
shock-resistant, scratch-resistant polycarbonate lenses that are
optionally polarized to keep away unwanted glare.

Black
or red elastomere tips at the end are emblazoned with the "Speedway"
logo and Kimi’s name appears on both the arms and the lens corner. Of
course, the glasses also offer full UV-A and UV-B protection and were
mighty lightweight and comfortable when we got the chance to try on a
pair – and of course we were also instantly better drivers (and more
handsome too).

TAG
Heuer says it is only offering the glasses in limited quantities and
for a limited time, so if these appeal to you, acting fast will be your
best bet. Though, if you’re a Lewis fan, we probably wouldn’t bother.

Raikkonen says: “I love sunglasses, so when TAG Heuer suggested I could get involved in
their Avant-Garde Eyewear collection I showed immediate interest. We
soon started to develop a specific eyewear series inspired by motor
racing and my passion for speed.

Design is very important and I’m
always looking for something different so I’m really delighted to work
with TAG Heuer Eyewear and develop products that not only I would like
to wear but I am sure my supporters will too.” (TagHeuerBlog)

You can purchase two versions of Kimi’s new TAG Heuer Speedway
Sunglasses including a Men’s pair made with a black ceramic and
aluminum temples or a female pair made with a gradient blue frame and
aluminum temples.

Haha! Funny how Tag Heuer have put Lewis’s McLaren in Kimi’s picture above. And there is a female version of the Speedway glasses, cool! You would have seen Kimi wearing these shades throughout this F1 season, but now they are available to buy (as are my 2009 Kimi calendars!) Kimi and Tag Heuer extended their partnership in February this year, as previously reported. Check out more pics of Kimi’s Speedway sunglasses in his promotional photoshooting here.