Not only has Kimi been busy in Maranello, he has other sponsor duties – here is his latest behind-the-scenes photoshoot with Harley-Heaven motorcycles, as part of his ambassador role for the Wrangler-Europe franchise.
Kimi Räikkönen has been named the face of Wrangler’s fall Denim Performance line — the first male spokesperson for Wrangler Europe.
It is a premiere, at least for Europe. For the first time, Wrangler has donned itself a spokesperson in Europe. For the launch this spring of Denim Spa for women, the jeans manufacturer tapped Lizzy Jagger. For fall 2013 and the launch of Denim Performance, the brand will be represented by Kimi Räikkönen.
The choice is a natural — a Formula 1 driver representing a new line that combines fashion and functionality, outerwear in waterproof or breathable technical fabrics, storage pockets for phone, passport, etc. And Kimi Räikkönen from Finland, in his early thirties, is back in Formula One racing, where he finished third in the 2012 championship. For Wrangler, it is also especially obvious that Northern Europe is the most important region for its business. Germany is by far its largest market, followed by France and the United Kingdom.
Why Kimi Raikkonen for Wrangler Denim Performance?
Formula One is the definition of high performance. Only 20 guys in the world race these cars. Kimi Raikkonen is a champion racer, one of the most consistent performers on the circuit, and a sublime driver. His world is adrenaline and personal skill underpinned by genius technology. Wrangler is the adrenaline-fuelled jeans brand, with an exceptional denim heritage built on innovation, while Denim Performance blends technology with a stylish aesthetic. Kimi Raikkonen for Wrangler Denim Performance is the perfect fit.