The world’s premier performance motorsport apparel and footwear company extends its involvement in Formula 1 by signing a multi-year partnership agreement with Lotus F1 Team.
Alpinestars will provide performance racing products and high-level technical support for two of Formula 1’s most exciting drivers; 2007 World Champion Kimi Räikkönen and rising star Romain Grosjean.
Lotus F1 Team’s test and reserve drivers – as well as the team’s mechanics and technical staff – will also benefit from Alpinestars technical expertise and support; both on track at Grands Prix and at Alpinestars’ product development facilities in Northern Italy and California.
Eric Boullier, Team Principal, Lotus F1 Team:
“Alpinestars is an internationally recognized and respected brand so it’s fantastic for the team to agree a partnership. The support and proactive approach that Alpinestars brings will benefit the team in many ways. I’m looking forward to seeing our drivers in their ultra-lightweight, safe and stylish new race attire alongside the ultra-lightweight, safe and stylish E21.”
Alpinestars’ race suits, gloves, shoes and technical under-layers are constructed from ultra-lightweight, cutting-edge materials, offering anatomically optimized fit with class-leading safety and protection. Designed to give a vital competitive advantage by reducing the extremes of physical stress and fatigue associated with competing in Formula 1, Alpinestars products incorporate the latest technological developments in the pursuit of championship-winning performance.
Celebrating its 50th anniversary this year, having been established in 1963, Alpinestars has extensive R&D facilities in Europe and the USA delivering innovative products that offer world-class safety, performance and comfort. Once proven on track the technology is put into commercial production, giving Alpinestars customers access to the same products and performance benefits as the world’s top racers.
Having built its reputation in world championship motorcycle racing, Alpinestars’ involvement in auto racing began in the early 1990s and has expanded to include every major automotive racing series around the globe, from Formula 1 to NASCAR.
Beyond its technical racing apparel and footwear, Alpinestars also offers complete street fashion clothing collections, bringing an iconic brand steeped in motorsport heritage to the mainstream.
That’s one more sponsor Lotus have bagged thanks to Mr Raikkonen – Kimi has liked Alpinestar for years as his preferred race-suit manufacturer. It’s no surprise they’ve gained another sponsor because of Kimi. Infact, the Iceman wore Alpinestars by own choice even when he was at Ferrari despite their Puma partnership.