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Coca-Cola Burn brand to sponsor Lotus

Source: autosport.com | burn.com

The Coca-Cola Company has confirmed it will sponsor the Lotus Formula 1 team through its Burn brand.

Burn will join an F1 grid that features increasing amounts of energy drink sponsorship by companies such as Red Bull, TNT and Monster.

“We are proud that The Coca-Cola Company [via Burn] has chosen Lotus F1 Team as the best vehicle to represent the burn brand in its most high profile partnership,” said team boss Eric Boullier.

“We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media.”

Burn said in a statement that it plans to incorporate “art and music in a way that will break the conventions of traditional F1 sponsorship”.

“We’re honoured to announce that we have joined the Lotus F1 team and are set to enter the world of Formula 1 racing.

The Lotus team is the number one emerging challenger in the sport and has demonstrated exceptional creativity in their approach to Formula 1. We indeed to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship.”

Now all Lotus need next is a deal with Magnum icecream…

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6 responses

  1. Alex

    Great News…!!!! it means everything in F1 -once Frank Williams said that F1 is only 2 hours racing and the rest of the week is business- so with such a sponsor and Kimi can’t wait for 2013…

    Like

    November 22, 2012 at 12:56 pm

    • TiiuT

      That´s fantastic news!! The future of Lotus will be much brighter and everybody can do his jobs better and without extra-stress. BRAVO! Improvements & good luck – we´re waiting for the new season already!!!

      Like

      November 22, 2012 at 4:49 pm

  2. Alex

    Sorry Saima but Ice cream & Coke is not very healthy :):):)

    Like

    November 22, 2012 at 5:51 pm

  3. chlin

    Magnum is already sponsoring Lotus through Unilever.
    So KImi played a big part with that Coke & Magnum then.
    All the best for 2013 season!

    Like

    November 23, 2012 at 1:30 am

    • What?! I thought that Magnum sponsor was a different company lol

      Like

      November 23, 2012 at 12:26 pm

      • Kimi4WDC

        Lotus now have some of the biggest corporations as sponsors.

        Unilever is absolutely huge and now Coca-Cola.

        As long as both drivers will be on podium all the time, Lotus will have an unlimited budget.

        Like

        November 23, 2012 at 1:59 pm

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