Kimi Räikkönen, a driving genius as a Avant-Garde Eyewear brand ambassador!
Formula 1 Scuderia Ferrari star driver Kimi Räikkönen is now associated to TAG Heuer to develop and magnify its “Avant-Garde Eyewear” line.
TAG Heuer Eyewear is proud to announce that Scuderia Ferrari Formula 1 star driver, Kimi Räikkönen, has joined its ambassadors’ team together with 2004, 2005 and 2006 ChampCar World Series Champion Sébastien Bourdais, as well as China Team (CHN 95) challenge to the 32nd America’s Cup this Spring in Valencia.
Passionate about sunglasses, Kimi Räikkönen has shown immediate interest and has already started to collaborate with TAG Heuer Eyewear in order to develop a specific eyewear series inspired by motor racing and his passion of speed as well as sharp design tastes. Kimi commented “I love Sunglasses. Design is very important and I’m always looking for something different. I’m really happy to collaborate with TAG Heuer Eyewear and develop products I’d like to wear”.
Waiting for this new series launch, Kimi preference goes to the new “TAG Heuer Zenith” sunglasses. They feature auto-adjustable titanium temples coated with an ultra adherent hypoallergenic elastomere and, an unbreakable shield. This speed-dedicated series provides Kimi with lightness, optimal comfort, great aerodynamic and sun protection, and trendy style.
Kimi was born to race. Since 3-year-old, he has shown an exceptional talent and a passion for racing and going fast, whether with a racing car, a motorbike or a pair of skis. Kimi is perceived as a meteorite in the motor racing universe: directly propelled from Formula Renault to Formula 1. No driver in history has made such a dramatic entry. He emerged as Michael Schumacher’s most consistent title challenger in 2003 and 2005. Since 2001, Kimi has gained a great prize list with 10 wins, 12 pole positions and 20 fastest laps.
Winner of the opening race of the season, the 18th of March in Melbourne – Australia, the Finnish driver has made an impressive start in his quest to enter the Hall of Fame for the ultimate title., Kimi has been the first after Juan Manuel Fangio in 1956, to make the “hat trick” for his first race with Formula 1 Scuderia Ferrari team: pole position, fastest lap, and victory.
From Asia to the Americas, Kimi is now one of the most popular F1 drivers worldwide and one of the favourite for the 2007 F1 World Championship. TAG Heuer Avant-Garde Eyewear is proud to welcome Kimi Räikkönen and wishes him a lot of success in the upcoming F1 season!