PR, Media, Sponsor

Video: Raikkonen vs. Alonso in Karting Showdown

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Fernando Alonso, Kimi Raikkonen, Jules Bianchi, Marc Gene and Raffaele Marciello join forces with the media in Germany for a Santander-sponsored karting showdown!

Scuderia Ferrari’s sponsor for the past five seasons, Santander Bank, organised a karting event tonight at a track in Walldorf, a few kilometres from the Hockenheimring, home to this weekend’s German Grand Prix. Winners of the event were Scuderia test driver Marc Gene and Catalan journalist from TV3, Albert Fabrega. Competitors were split into groups of four of different nationalities, with one team principal for each group.

The best drivers from each country then took on a team of Scuderia Ferrari drivers, featuring Fernando Alonso, Kimi Raikkonen, Jules Bianchi, a Scuderia test driver, on loan for the night from the Marussia F1 team, Marc Gene and Raffaele Marciello, a Ferrari Driver Academy student, in Hockenheim for round 6 of the GP2 series. The winner was decided by adding the points scored by the journalist to those of that nation’s allocated race driver, decided by a draw before the start of a race where the victory went to Fabrega.



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Ferrari F1 drivers support #TurnBackCrime

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Two of the world’s best known Formula 1 racing drivers – Fernando Alonso and Kimi Raikkonen – are adding their voices to the Turn Back Crime campaign.

Their video message, filmed with Scuderia Ferrari Team Principal, Marco Mattiacci, at Ferrari’s private Fiorano test track in Maranello, Italy, keeps the Turn Back Crime campaign at full throttle.

Alonso and Raikkonen are the latest high-profile figures to support the campaign, joining film star Jackie Chan, international footballer Lionel Messi, and Ducati Team, whose rider Andrea Dovizioso recently gained a podium place in the Moto Grand Prix.

These ambassadors want to inspire their millions of fans to play their role in protecting the things in life that we treasure the most. The Turn Back Crime campaign is about breaking down barriers between police and public; creating a dialogue to build a relationship of trust; an inclusive approach to help people feel safe and to help reduce the fear of any form of crime.

As part of this, it is crucial for people to understand better the crime issues of today and how they can better protect themselves and their families.

For example, buying fake goods, illicit medicines and counterfeited items isn’t about a cheaper option, it feeds organized crime and terrorism.

Turn Back Crime is gathering speed, thanks to support from Alonso, Raikkonen and others. Join them, join us, and keep the momentum going.

#TogetherWeCan #TurnBackCrime


Raikkonen & Surtees, Ferrari F1 Champions at FOS



How’s this for a spectacle? Two championship-winning Ferraris – separated by four decades – in convoy on the Goodwood hill. What’s more, each driven by the man who drove it to its respective championship win. #OnlyAtGoodwood? Quite possibly…

John Surtees’ 1964 158 looks delightfully delicate and spindly next to Kimi Raikkonen’s F2007 tech-fest as they make their way up the hill together in this fantastic edit from our live broadcast today. We’ll say no more – except ‘enjoy’!

(And a big Goodwood ‘thank you’ to Kimi and John, and our friends at Shell and Ferrari who helped to make this moment happen.)


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Includes interview with Raikkonen:



Kimi Raikkonen at the Goodwood Festival of Speed

VIDEO: The Ferrari Formula One driver made his debut at the Goodwood Festival of Speed 2014. He talks about how he got into motorsport, his love of motocross and why he’s attracted to rallying. Click to watch.


Kimi Räikkönen, the 2007 F1 World Champion, made his first appearance at the Goodwood Festival of Speed on Sunday June 29th.

The Finn, who is generally renowned as a difficult interviewee, talks openly about his formative years in motorsport and what motivates him away from the high pressure world of F1.

Räikkönen drove his title-winning Ferrari F2007 car up the 1.16-mile Goodwood hillclimb and was mobbed by fans wherever he went.

His appearance was a coup for the Festival of Speed – most Formula One champions of the more recent era, with the notable exception of Michael Schumacher, have attended the event.

The F2007 helped Räikkönen to his first, so far only, F1 title and gave Ferrari its first Constructor’s title since Schumacher helped it win both in 2004. In it, the Finn won six races on the way to the title.

John Surtees and Räikkönen drove their championship-winning cars up the hill, Honda and Ferrari respectively. Surtees was celebrating 50 years since his title, which came after multiple championships on motorcycles. To this day, he remains the only man to have won world championships on two and four wheels.

Räikkönen said: “It was great to have the chance to join John in celebrating his incredible career. This is my first time at Goodwood and it’s been amazing to see so many motoring fans come together to share their passion for cars with one another.”


Meeting of Legends at Goodwood


Today at Goodwood Festival of Speed was one to remember with Scuderia Ferrari and Shell very much centre stage. During the first two days of the event, the Maranello marque was represented by test driver Pedro de la Rosa at the wheel of the 2010 F10, while today, it fielded two world champions at pretty much the same time.

In the early afternoon, 1964 World Champion John Surtees settled into the Formula 1 car he drove 50 years ago to win the world title. Current Scuderia Ferrari driver Kimi Raikkonen then got in the car that took him to the championship crown, after which, starting a minute apart they set off for a demonstration run up the famous Goodwood hill.

Before and after their run Raikkonen and Surtees chatted about the huge crowd that had turned up for the festival and also discussed the differences and similarities of their respective cars, the 1964 158 and the 2007 F2007. They both shared having Shell as a partner supplying fuel and lubricants, a fundamental asset for Scuderia Ferrari for most of its Formula 1 history. This was Kimi’s first time at the Festival of Speed. “I think this is an incredible event, with thousands of very knowledgeable spectators turning up. Only in England is there such a passion for motorsport and it’s the only place that could organise something like this.” John Surtees, Shell’s guest of honour at the Festival of Speed, in recognition of the fiftieth anniversary of his world title on four wheels, echoed the Finn’s sentiments. “Meetings such as these are the lifeblood of motor sport as much as the races. It was exciting to sit once again in my 1964 car and go up the Goodwood hill through two rows of crowds. This day will stay etched on my memory for a very long time.”



‘Wrangler… As chosen by Kimi Raikkonen’



Kimi Raikkonen FW14

Finnish F1 icon Kimi Raikkonen remains Wrangler’s Denim Performance ambassador. We capture the on & off track petrol head doing what he likes best: messing around on bikes in the wild alpine outdoors away from the fuss and glare of the Formula 1 world. Helping keep him occupied & engaged plus persuading him this wasn’t a fashion shoot ,was Will Cooper on camera and Lauren Grant on wardrobe.



Raikkonen to attend 2014 Festival Of Speed


Formula One World Champion and current Scuderia Ferrari driver Kimi Räikkönen will be at the 2014 Goodwood Festival of Speed for the very first time on Sunday 29th June.

We’re delighted that Kimi will be attending FoS at the invitation of new event partner Shell, who will also be celebrating the 50th anniversary of legendary British racer John Surtees’ Formula One World Championship victory with Scuderia Ferrari. Shell partnered Surtees and Scuderia Ferrari to championship glory in 1964 and was Technical Partner of the Formula One team in 2007 during Räikkönen’s victorious campaign.

10441439_750273631661882_2421519275069163555_n“Every year petrol heads and motoring enthusiasts from around the world gather at the Festival of Speed to celebrate all things automotive. This year we are proud to partner with this illustrious festival to pay tribute to our own motoring history, our heritage in fuels innovation and celebrate 50 years since John Surtees’ championship success with our long-term Technical Partner, Scuderia Ferrari,” says Richard Bracewell, Shell Global Sponsorships Manager.

To highlight continued commitment to motoring innovation, Shell will also showcase the work done by the Shell Eco-marathon – a global competition that encourages aspiring engineers and students to develop and create the some of most energy efficient vehicles in the world.

The announcement comes as Shell is confirmed as a Main Partner of the event, while the company’s premium performance fuel, Shell V-Power Nitro+, is named as the event’s official fuel.

“Shell has a long and distinguished history in motorsport and has provided technology behind world championship successes for more than 60 years. We are delighted to welcome Shell on board as a partner of the Festival of Speed and look forward to celebrating the Formula One World Championship achievements of Kimi Räikkönen and John Surtees at Goodwood,” says Lord March.


Kimi attends Shell event in Montreal

Shell at the Canadian F1 Grand Prix

It was an interesting afternoon in Montreal for Kimi Raikkonen who made a special three-dimensional journey thanks to Scuderia Ferrari sponsor Shell. With the help of a special pair of glasses he was transported to the inside of a road car’s six-cylinder engine.

The 3D glasses allowed Kimi to immerse himself in a drop of V-Power fuel and to see how far petrol technology has evolved in recent years thanks to motor sport. After all Formula 1 has always been the home of the most advanced research and it has often been considered the final test bench before top products are put into the marketplace.

Kimi, who enjoyed this new experience, admitted that fuel technology was still an area that was not easy for him to understand: ‘But I realise that this is a field that requires a very high level of professionalism, just as with the engineers and drivers in Formula 1. I have a great admiration for the work that Shell carries out both for and alongside Ferrari and I have the utmost faith in the people who work on developing the fuels and oils that we use.”

Raikkonen finished with a word on the Canadian Grand Prix: ‘The Montreal track is easy only in appearance. I believe the preparation for Sunday’s results will start on Friday and I hope the evolutions we have brought will confirm they work on the track. Obviously our target for the race is a good result after a start to the season that has been hard, especially for me. But we will have to see how our improvements compare to those of our opponents who certainly haven’t stopped work over the last few days. From Friday we will know more.”


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Kimi goes karting in Rudskogen, Norway



Kimi Raikkonen spent today in Scandinavia. The Finnish driver was indeed the star of an event organised by Scuderia Ferrari sponsor Santander, which saw him competing against some journalists in a two-legged kart race on the Rudskogen track. Kimi obviously won both races despite agreeing to start at the back of the grid. After lunch the driver from Espoo presented the prizes to his companions on the podium and met the Managing Director of Santander Nordics Customer Bank, Michael Hvidsten, who introduced him to other guests with whom he talked about his time in Ferrari and well over a decade of Formula 1 experience.

Before he took them on and beat them on the track, the Scuderia driver met the journalists to answer some questions. Kimi was extremely realistic when they asked how he saw the 2014 drivers’ championship. “I think it is very difficult for anyone to battle with the Mercedes drivers but you never know. I would like it to be us even if that will be hard, especially for me personally, given the position in the championship. But I have always been used to fighting and together with the team, which is still hard at work on the development of the F14 T, I hope to be able to get some good results. As I’ve said, we are doing an incredible amount of work and I think we will sort out our problems, but you need time. If we manage it before the end of the season the results will come because my motivation is intact.”

Kimi also confirmed that he doesn’t think he has changed in comparison with his championship year in 2007: “I have more experience compared to when I won the title and I am a few years older but I don’t feel it and I still have a great desire to race. As for rallying? Certainly I would like to do more of it but for now I’m completely focused on Formula 1.”


Q: Kimi, did you see any talents? KR: “I came second so..” (via


The kart race


Kimi chatting with Henning Solberg


Press conference

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Oakley Event: Kimi and his sunglasses…

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A gala evening was held in Barcelona tonight for the launch of the Ferrari and Oakley partnership. The event was held at the Barcelona Studios to launch the new collection of Scuderia Ferrari by Oakley glasses. Guests of honour were three Scuderia drivers, the Spanish test drivers Marc Gene and Pedro de la Rosa and the Finn Kimi Raikkonen.

Raikkonen was first asked about the importance of having a sense of detail when involved in a sport such as Formula 1. His response was thorough: “I think that details are vital. In F1 cars, just as with road cars, the attention to detail is essential and when it comes to this, Ferrari and Oakley share the ability to pay the closest attention to even the smallest component and that’s important.”

Kimi was then asked if he would consider using a visor with a heads-up display showing data and information so as not to have to take his eyes off the road, but he didn’t seem so convinced about this technology. “I would be interested to try it even if I’m not sure I’d use it. I’m a bit old school when it comes to driving. But maybe having just a few key pieces of information would work.”

The conversation then turned to sunglasses, a topic Kimi is particularly keen on. “I use them a lot because my eyes are sensitive to the light. Some people say I wear them so that others can’t look me in the eye,” he added with a smile. “And sometimes that’s true!”






It’s no big news that Shell are avid fans of Kimi Raikkonen since 2007. They also paid tribute to him after he announced he was leaving Ferrari by this video titled “Thank you Kimi“. Now they are offering fans an exclusive chance to meet the man himself at the Belgian Grand Prix this year, to enter simply watch the video!

Want to meet Kimi Raikkonen and go behind-the-scenes at the 2014 Formula 1 Shell Belgian Grand Prix? For your chance to win a VIP F1 experience simply share your car passion at or go to Twitter or Instagram and tag a photo or video with #mycar

Wrangler photoshoot with Harley-Heaven



Not only has Kimi been busy in Maranello, he has other sponsor duties – here is his latest behind-the-scenes photoshoot with Harley-Heaven motorcycles, as part of his ambassador role for the Wrangler-Europe franchise.

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Kimi Räikkönen has been named the face of Wrangler’s fall Denim Performance line — the first male spokesperson for Wrangler Europe.

It is a premiere, at least for Europe. For the first time, Wrangler has donned itself a spokesperson in Europe. For the launch this spring of Denim Spa for women, the jeans manufacturer tapped Lizzy Jagger. For fall 2013 and the launch of Denim Performance, the brand will be represented by Kimi Räikkönen.

The choice is a natural — a Formula 1 driver representing a new line that combines fashion and functionality, outerwear in waterproof or breathable technical fabrics, storage pockets for phone, passport, etc. And Kimi Räikkönen from Finland, in his early thirties, is back in Formula One racing, where he finished third in the 2012 championship. For Wrangler, it is also especially obvious that Northern Europe is the most important region for its business. Germany is by far its largest market, followed by France and the United Kingdom.

Why Kimi Raikkonen for Wrangler Denim Performance?
Formula One is the definition of high performance. Only 20 guys in the world race these cars. Kimi Raikkonen is a champion racer, one of the most consistent performers on the circuit, and a sublime driver. His world is adrenaline and personal skill underpinned by genius technology. Wrangler is the adrenaline-fuelled jeans brand, with an exceptional denim heritage built on innovation, while Denim Performance blends technology with a stylish aesthetic. Kimi Raikkonen for Wrangler Denim Performance is the perfect fit.

Kimi has been busy in Maranello…


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Kimi with the LaFerrari

As Stefano Domenicali mentioned this morning in the interview he gave, Kimi Raikkonen is seen more and more often in Maranello, proof that he plans to get even more involved than in the past as he embarks on his second adventure with the Prancing Horse.

Today, Kimi’s schedule involved several meetings with the engineers to prepare the programme for the upcoming test sessions in Bahrain, as well as fine tuning his driving position in the cockpit of the F14 T.

This year’s race car was not the only Ferrari Kimi was keen to see close up and he ended the day having his first drive in a LaFerrari, the road car that represents the very essence of what makes the cars built in Maranello unique in the world. The Finn soon felt comfortable behind the wheel of the supercar, but there wasn’t enough time for him to test its performance on the Fiorano track. That will be for the next time, as Kimi feels ever more at home in Maranello!

Video: Kimi at the launch @00:47mins


Blundell Partners to sponsor Kimi

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MB Partners are proud to announce they will be representing the commercial rights for 2007 Formula One world champion, Kimi Räikkönen in collaboration with his management and advisors, Blundell having been a long time friend and some time on-track competitor of Steve Robertson.

Räikkönen returns to Ferrari (where he won the championship) this year to join Fernando Alonso for the first of two seasons. He left the team and F1 in 2009 for a career in the World Rally Championship, before heading back to F1 with Lotus in 2012. Räikkönen achieved Lotus F1’s first race win at the 2012 Abu Dhabi Grand Prix and last year secured another victory and a further seven podiums, to finish fifth in the championship standings.

Former F1 driver himself, and now Founder and CEO of MB Partners, Mark Blundell is looking forward to the partnership; “I have known Kimi’s management and advisors for a very long time and as such, we are working closely together on behalf of Kimi. He is without a doubt one of the best F1 drivers on the grid and combined with Ferrari are a powerful commercial proposition.”

Video: Kimi training with Mark Blundell in 2005

Video: Kimi Raikkonen at burnYard, Hungary

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Lotus F1 Team driver Kimi Räikkönen will be part of a unique concoction of creativity at burn Yard Live on Friday July 26 2013. The ‘Iceman’ and champion skateboarder Rune Glifberg will exchange gifts as a symbolic gesture of creative collaboration, watched by a crowd of 2,000 revellers to mark the opening of burn Yard Live.

Imagine the most forward-thinking DJs collaborating with leading street artists, world-class action sports athletes and Lotus F1 Team drivers. This is burn Yard™; a new creative program from burn which is encouraging leading innovators from art, music and sport to collaborate and form a cross-culture collective. The burn Yard™ programme aims to nurture and inspire creative talent; providing a platform to showcase ground-breaking ideas to the world and inspire everyday creativity in everyone.



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Wrangler names Raikkonen as first European ambassador

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Kimi Räikkönen has been named the face of Wrangler’s fall Denim Performance line — the first male spokesperson for Wrangler Europe.

It is a premiere, at least for Europe. For the first time, Wrangler has donned itself a spokesperson in Europe. For the launch this spring of Denim Spa for women, the jeans manufacturer tapped Lizzy Jagger. For fall 2013 and the launch of Denim Performance, the brand will be represented by Kimi Räikkönen.

The choice is a natural — a Formula 1 driver representing a new line that combines fashion and functionality, outerwear in waterproof or breathable technical fabrics, storage pockets for phone, passport, etc. And Kimi Räikkönen from Finland, in his early thirties, is back in Formula One racing, where he finished third in the 2012 championship. For Wrangler, it is also especially obvious that Northern Europe is the most important region for its business. Germany is by far its largest market, followed by France and the United Kingdom.

“I like working with experts. I work with experts in motor racing. And Wrangler are experts in theworld of jeans.” – Kimi Raikkonen

What is Denim Performance?
Launching in FW13, Denim Performance is Wrangler’s new design platform for jeans and outerwear.
Functional and future-focused, Denim Performance revitalizes the details, fabrics and finishes of jeans,
shirts and jackets. The inspiration for Denim Performance came from a challenge – to improve the
functionality of jeans for the modern consumer.

Is Denim Performance FW13’s trend?
Protection is the FW13 theme, represented in water resistant fabrics, reinforced pockets, and smart
pocket solutions for mobile phone and passport. Denim Performance is Wrangler’s proprietary design
platform for men (the equivalent of Wrangler Denim Spa for women) and will continue in future
seasons, with a new theme or chapter each time.

Why Kimi Raikkonen for Wrangler Denim Performance?
Formula One is the definition of high performance. Only 20 guys in the world race these cars.
Kimi Raikkonen is a champion racer, one of the most consistent performers on the circuit, and a sublime
driver. His world is adrenaline and personal skill underpinned by genius technology.
Wrangler is the adrenaline-fuelled jeans brand, with an exceptional denim heritage built on innovation,
while Denim Performance blends technology with a stylish aesthetic. Kimi Raikkonen for Wrangler Denim
Performance is the perfect fit.

What else is new for FW13?
Greensboro is Wrangler’s “new standard” jeans fit. Named after the brand’s spiritual hometown in North
Carolina, Greensboro is regular-slim in the leg and regular in the rise – with a higher back than front – to
give a clean, contemporary look.

What’s the story with Wrangler’s outerwear?
Wrangler relaunches outerwear for FW13, investing in revitalized fabrics and details including waterproof
finishes and special pockets. Traditionally, Wrangler’s core goods have been “jeans, shirts, jackets”.
This motif is embroidered or stamped inside every coat to emphasize Wrangler’s commitment.
The relaunched outerwear collection includes waterproof parkas, a wool peacoat, field jackets and
reversible bombers. Functional and stylish, they look great with Wrangler’s iconic jeans and check or
chambray shirts.

What are the icon pieces in the Denim Performance line?
Greensboro jeans, Wrangler’s “new standard” fit, with pocketing solutions for passport & phone
in the water-resistant finish.
The Full-Function Bomber: reversible, water-resistant, packs into a travel pillow and hides a special
‘security’ pocket.
The Explorer Storm Parka: fully waterproof all-weather jacket with real down lining, smart pocket
for mobile phone, tablet, pocket and bottle-opener.

Video: Behind The Perfect Lap with Suremen


Suremen, official partner of the Lotus F1 Team release an exclusive behind-the-scenes interactive video that delves into the secrets, meticulous planning, rigorous physical training and cutting edge technology that combine to produce the perfect lap of the track.

Narrated by Suremen ambassador and former Sky Sports F1 presenter, Georgie Thompson, the unique video, which allows viewers to control what they watch, tells the story of how every member of the Lotus F1 Team plays a crucial role in delivering the perfect lap – from the pit crew who practice thousands of pit stops to save vital tenths-of-a-second, to the incredible five-days-a-week fitness regime, the mind blowing reaction times of Kimi and Romain and how the drivers communicate with the pit wall at speeds in excess of 200kph.

Viewers hear the secrets of the success behind the Lotus F1 Team’s incredible start to the season, which sees the team sitting third in the Constructors’ World Championship and drivers, Kimi Raikkonen and Romain Grosjean, placed second and seventh respectively in the Drivers’ World Championship.

The video follows the Lotus F1 Team E21 car racing around the circuit. At key points during the lap, viewers are invited to click on links, which allow them to access additional interview features with team members and the drivers themselves.

During these features, team members reveal exclusive details of the fitness trainers who prepare the drivers to handle incredible g-forces and have the reactions of a fighter pilot, to the huge financial investment in state-of-the-art technology to achieve victory. There is also a glimpse of how the team comes together in celebration when the perfect lap is performed and Kimi Raikkonen and Romain Grosjean find themselves on the podium.

Viewers hear from a range of key Lotus F1 Team personnel, including star driver Romain Grosjean, the man behind Romain’s vigorous training regime, David Thompson, and Race Team Manager Paul Seaby, who spends thousands of man hours looking to save priceless tenths-of-a-seconds during pit stops.


Win A Chance to Drive an Lotus F1 Team Car!

Suremen, official partner of the Lotus F1 Team is giving fans the chance to attempt their own perfect lap through its Formula Win competition – which will see people flying to the South of France to drive a Lotus F1 Team car. For information visit

Video: Raikkonen at the Burn Yard Live

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Kimi Raikkonen proved that driving is not his only talent on Thursday, when he tried his hand at spray painting as part of a Lotus team sponsor event in Barcelona. True, Raikkonen’s work may not yet make the Tate Modern, but for an amateur his skills were surprisingly impressive.

As part of the inaugural ‘burn yard live’, the Finn helped to ‘re-livery’ a Lotus race car under the guidance of world-renowned street artist, M-City. It was the first of a series of such workshops designed to bring together leading innovators from the worlds of youth art, music and sport.

Kimi Raikkonen: “It looks cool. And it fits perfectly with the team’s philosophy of being that extra bit creative. Would I like to race a car designed like this? To be honest, the livery or the colour is the least of my concerns. It has to be fast – that is all that matters.”

The location for Raikkonen’s master class was the regenerated Astilleros shipyards on the shores of Barcelona’s Mediterranean coast. But his artistic education will not stop there – future burn yard live events are planned for locations including Hungary, Korea and Brazil, with the former champion getting a lesson in a new field at each.



On Twitter:

Nothing but cool from the #Iceman #Kimi at #burnYard BCN #CatchTheBull #FuelYourFire @Lotus_F1Team

Is Kimi Raikkonen Banksy’s real identity?

Burn Yard Live

Lotus F1 Team Official Partner Burn to introduce exciting new event to the Formula 1 calendar by the name of ‘burn yard live’. On 9th May 2013, the event – the first in a series – will be taking place at the Astilleros shipyards on the shores of Barcelona’s Mediterranean coast. The event will see burn bring together a collective of leading innovators from the worlds of art, music and sport to create a groundbreaking fusion of youth culture. One of the key highlights of the event will see M-City – a street artist renowned globally for his giant monochrome murals – take an unusual canvas in the form of a Lotus F1 Team show car and apply a series of bespoke artwork live in front of an audience.

Q: How long is it going to take to create this artwork?

M-City: It will take me two and a half days to complete the car. At the end of the process, I’ve got a very special guest from Lotus F1 Team – driver Kimi Räikkönen – coming along to help me put the final piece of the design to the car. It will be really cool to collaborate with him.


Kimi launches new Renault Megane campaign



Lotus F1 Team driver Kimi Raikkonen stopped off in Paris today to launch the new Renault Mégane advertising campaign. In front of a crowd gathered at the prestigious Renault Atelier on the Champs-Elysées, the 2007 world champion unveiled the campaign titled ‘Iceman vs Fisherman’.

In the advert, developed by Renault and its agency Publicis Conseil, Kimi is pitted against a solitary fisherman:


The campaign was shot in Spain in early January. Kimi was selected from the Renault-powered drivers for his strong identity and the qualities he demonstrates on track, which are entirely in line with the values Renault will promote with the Mégane, namely dynamism, performance, rigour and quality.

The campaign will eventually be launched worldwide across print and TV media with teasers of the advert posted on digital media channels including Facebook, YouTube and Twitter and several blog sites. Two teasers will also be run on Eurosport. The first TV advert will be shown on 4 March in Belgium and the Netherlands.

In a fiercely competitive market, the Mégane draws on Renault’s strongest economic and ecological advances. The Energy dCi110 engine has an impressive fuel consumption rate of 3,5L/100km, allowing a record driving distance. In parallel Renault will also push the Mégane’s youthful, masculine looks, sharp design and driving pleasure.

Prior to his Atelier appearance, Kimi also stopped off at Renault Sport F1’s headquarters in Viry-Châtillon to meet with staff building the RS27 V8 engine that will power his Lotus F1 Team chassis in this year’s FIA Formula One World Championship.


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Kimi finished 2nd in Race of Stars

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Kimi Räikkönen was the headline act at the ‘Race of Stars’ this weekend; a unique activity staged in Moscow, Russia where drivers take to a temporary track covered entirely with ice within Moscow’s Hippodrome.

Alongside fellow 2013 Formula 1 competitor Charles Pic, Kimi competed in races using specially adapted Renault Duster and Logan cars; the all-terrain, lightweight 4×4 vehicles from the French marque.

The Race of the Stars is one of the longest-running motorsports events staged in Russia, with 23 editions to date. The concept of the race is simple; all competing drivers [selected from various motorsport disciplines in Russia and beyond] take part in qualifying before being divided into four test groups. After four 15 minute semi-finals, the grand finale takes place with a three-loop sprint around the arena. The winner of this event was then pitted against Kimi and Charles to decide the ultimate victor.

Some of the biggest names in the discipline have competed in the event, including four-times Formula 1 World champion Alain Prost, Grand Prix winner David Coulthard and Kimi’s team-mate Romain Grosjean.

Kimi already has significant experience of driving on ice and not just from his days back in Finland, having competed in the FIA World Rally Championship for two seasons with entries into the Arctic and Sweden rallies in 2010 and 2011.

KR: “It was good to be back on an ice track after a while away. It made a change from Barcelona and my regular Formula 1 car! You need a very different driving style on ice; you have to be very smooth on the throttle and brakes and feed the steering in, but a small drift can also be pretty fun… I enjoyed it, particularly seeing so many fans out here.”

Autosport report:

Kimi Raikkonen and Charles Pic flew straight from Barcelona Formula 1 testing on Saturday to Moscow to be special guests in the Race of Stars ice event.

Za Rulem magazine’s ice racing event in a hippodrome, first held in 1978, attracts national drivers from many different disciplines.

Every year representatives from Formula 1 and the World Rally Championship are also invited, with previous guests including Sebastien Loeb, Alain Prost, David Coulthard and Vitaly Petrov.

Pic and Raikkonen started their day with a duel in Renault Dusters, where the Lotus driver’s rally experience showed as he led at first before slowing as Pic came through to win.

In the main progamme, former Lada World Touring Car driver Kirill Ladygin was declared the winner after Russian rallycross champion Dmitry Bragin’s exclusion due to missing headlights. It was a record fourth win for Ladygin.

The F1 guests then tried to beat Ladygin on his home ground. This proved impossible for Caterham man Pic, but Raikkonen pushed the Russian quite hard end even briefly overtook him at one point.

“We have a long history, Finland and Russia,” said Raikkonen. “It is nice to have fans from here and hopefully they will come when a race will be here [at Sochi].”

TurunSanomat article (Translation courtesy of Nicole)

Kimi Räikkönen and Charles Pic took part in Russian All Stars race as invited guests to race with Russian racing drivers on an ice-track in Moscow.

Although the visit on Saturday was a PR-event for Räikkönen and Pic, the Russian champions were racing seriously. Russian’s oldest car-magazine “Za Ruljom” (Behind the steering wheel) arranges this traditional race.

They also have a tradition of inviting international stars to Moscow. Because Renault sponsors the event they sent Räikkönen and Pic there.

Räikkönen and Pic drove VIP-guests and media reporters around the track in a small Renault Logan.

In between races the F1 drivers raced each other and Räikkönen was much more faster than Pic, as was expected too.

At the end of the event they arranged two super finals where each driver faced the winner of All Stars race, the champion of touring-racing Kirill Ladygin, in a duel.

Ladygin, who is a real professional, beat Pic easily but the situation with Räikkönen was completely different. Kimi battled until the end and was twice just about to overtake Ladygin. However the Russian pilot managed to maintain his position to the finish line and Kimi followed in second place.

After the race Ladygin confessed to the Russian media that the guests weren’t offered enough of time to practice and didn’t because of that know these cars as well as the Russian drivers.

Videos of Race of Stars event:

Moscow: Kimi Interview (Part 2)

Source: | Edited by KRS

Q: As far as we know your first experience of international performances in Russia – it was a long time ago when your career in motor racing was just beginning, and you were in karting competitions somewhere in St. Petersburg, which was then still called Leningrad. Do you remember those days?
KR: Yes, many years ago I did take part in winter kart race, and it was fun!

Q: Do you remember who else won, you or someone else?
KR: I do not remember. I did team competitions, and the cup of nations and individual races, but I do not remember the results…

Q: Let’s go back to the events of the more recent: How much difference is there to you between last year’s off-season and winter tests, which take place now?
KR: The difference, in fact, not so much: the team is the same, E21 can be compared with last year’s car, just that the tyres are slightly different. The only noticeable difference is that I know much better this team now.

Q: But it seems that this year, you are more confident of success?
KR: No, I have no more confidence than a year ago. I still do not know how things will develop, and what we can achieve. This will become clear only when to start the race. And it’s too early to judge.

Q: Last year your E20 was really fast on some tracks, but with others it coped worse. Now do you have a rough idea; waiting for a Lotus repetition of this situation, or the team have been able to solve last year’s weaknesses?
KR: I do not know. It is too early to say what will happen, because the tests do not run out. I hope everything will be fine, but if we are fast enough? This will become clear only during the races, but guess no special meaning. (more…)

Moscow: Kimi interview at Race of Stars (Part 1)

Source: | | Translated by KRS


Kimi Raikkonen attended the Race of Stars in Moscow today along with Caterham F1 driver Charles Pic. Below is the press conference interview of Kimi and Charles, discussing their visit to the Russian capital, racing on an ice surface at Central Moscow Hippodrome, and the upcoming season of Formula 1. I’ve edited the translation from Google therefore we have only Kimi’s answers for now…

Q: Mika, is it true that your first car was a Lada and he did not break?
Kimi Raikkonen: First – my name is Kimi, not Mika! (Laughs). Yes, my first car was a Lada, I got it from a friend and it worked very well. It was a good first car.

Q: How satisfied are you of the recent Formula 1 tests?
KR: They were good enough. We had some problems – not so much in terms of mechanical, but with the system of machines and other similar systems. It took time to fix them. We’ve made so many laps as they wanted, we must seek to improve, but overall things are going well.

Q: Have you had time to try out the car “Renault Duster”? How does the four-wheel drive on the icy road?
KR: It is a normal road car for this type of ice. Tires are also normal. Everything was normal.

Q: Kimi, you had the experience of racing in NASCAR, what was the most difficult part of this experience after Formula 1?
KR: NASCAR, or rally? NASCAR? Well, I spent a few races in the rally, some in NASCAR, I have the experience of racing in Formula 1. All these are different disciplines, I could not expect much in NASCAR, or rally. The rally is fun, but it is difficult. In NASCAR I enjoyed returning to the contact battle. On the part of the championship looks simple, but it is hard to go fast. And in any sport is difficult to get to a higher level. I had a good time, then I wanted to go back to the terminal struggle, and I decided to come back to Formula 1. Hopefully in the future I can go back there and try again, because I liked it, it’s a completely different experience.

Q: How difficult is it to adapt after a good asphalt Jerez and Barcelona to the ice cover here in Russia? Hard to get used to it so quickly?
KR: We’re here to have fun, and the tests we have serious work, so you can not compare two different things.

Q: Kimi, in the next month there will be the Australian Grand Prix. Do you think Lotus will fight for the victory?
KR: I do not know what others were doing, we only know about our work. So far so good. As I said, we would like to have done more laps, we had problems, but this is normal for testing. Hopefully we can fight for victory. I think we will be fighting in front, we should have a chance, and its up to us whether we can use it. Like last year, when we had a good car, it is necessary to squeeze the most of it, and then we’ll see.

Q: Kimi, can in a few words to describe the people working with you in Lotus?
KR: I know my engineer since McLaren. We worked together for five or six years, and we have a good working relationship. He knows how I work, and vice versa. For the past year, I know well the whole team, and it would be easier, because some things were quite new in the last season. Of course, if the job does not add up, then everything can go wrong, but I like the team and the relaxed atmosphere. They do a lot differently than other teams. We will try our best and try to win races. (more…)

Video: Kimi on a beach… What was he doing?

Source: @renault_live

Earlier this month after the Jerez tests, Kimi took to Costa Brava, Spain, for a new commerical photoshoot for Renault to be released on 4th March. Here is a sneak peek video at the commerical and an out-take:

Man: Holidays?

Kimi: No.

Man: Business?

Kimi: No.

Man: Friends?

Kimi: No.

Man: Why are you so far away from home?


Raikkonen unsuccessfully tries fishing:


Alpinestars join Lotus as team kit supplier



The world’s premier performance motorsport apparel and footwear company extends its involvement in Formula 1 by signing a multi-year partnership agreement with Lotus F1 Team.

Alpinestars will provide performance racing products and high-level technical support for two of Formula 1’s most exciting drivers; 2007 World Champion Kimi Räikkönen and rising star Romain Grosjean.

Lotus F1 Team’s test and reserve drivers – as well as the team’s mechanics and technical staff – will also benefit from Alpinestars technical expertise and support; both on track at Grands Prix and at Alpinestars’ product development facilities in Northern Italy and California.

Eric Boullier, Team Principal, Lotus F1 Team:
“Alpinestars is an internationally recognized and respected brand so it’s fantastic for the team to agree a partnership. The support and proactive approach that Alpinestars brings will benefit the team in many ways. I’m looking forward to seeing our drivers in their ultra-lightweight, safe and stylish new race attire alongside the ultra-lightweight, safe and stylish E21.”

Alpinestars’ race suits, gloves, shoes and technical under-layers are constructed from ultra-lightweight, cutting-edge materials, offering anatomically optimized fit with class-leading safety and protection. Designed to give a vital competitive advantage by reducing the extremes of physical stress and fatigue associated with competing in Formula 1, Alpinestars products incorporate the latest technological developments in the pursuit of championship-winning performance.

Celebrating its 50th anniversary this year, having been established in 1963, Alpinestars has extensive R&D facilities in Europe and the USA delivering innovative products that offer world-class safety, performance and comfort. Once proven on track the technology is put into commercial production, giving Alpinestars customers access to the same products and performance benefits as the world’s top racers.

Having built its reputation in world championship motorcycle racing, Alpinestars’ involvement in auto racing began in the early 1990s and has expanded to include every major automotive racing series around the globe, from Formula 1 to NASCAR.

Beyond its technical racing apparel and footwear, Alpinestars also offers complete street fashion clothing collections, bringing an iconic brand steeped in motorsport heritage to the mainstream.

evenstarsays That’s one more sponsor Lotus have bagged thanks to Mr Raikkonen – Kimi has liked Alpinestar for years as his preferred race-suit manufacturer. It’s no surprise they’ve gained another sponsor because of Kimi. Infact, the Iceman wore Alpinestars by own choice even when he was at Ferrari despite their Puma partnership.

Lopez: Raikkonen’s bonus money resolved


Lotus F1 owner Gerard Lopez has blamed “angry” potential partners for spreading rumors about the team’s financial situation.

It had been rumored the Enstone-based squad, owned by Luxembourg businessman Lopez’s Genii investment company, was having trouble paying Kimi Raikkonen and the team’s 500 staff.

“We pay our bills on time just as well as the other teams,” Lopez is quoted by Germany’s Auto Motor und Sport.

“It (the source of the rumors) was probably some people talking who wanted to join us as partners and are angry now because nothing happened,” added Lopez.

Lopez admitted there was some truth to reports about Finn Raikkonen’s unpaid points bonus money.

“It’s been resolved,” he said. “We just didn’t expect him to get so many points, so it’s been quite expensive for us. We have agreed to a new payment system.

“But at the end it has paid off because we are getting more TV money. Kimi has his money,” Lopez insisted.

Lopez also hinted that, despite not yet confirming Romain Grosjean as Raikkonen’s 2013 teammate, the Frenchman will stay.

“We have put him under some pressure,” he said.

“The boy has sensational speed, but since he was punished for his crashes, he still has the handbrake on. I have told him to attack again.

“If he can get a better handle on it emotionally, he can achieve anything,” added Lopez.

Coca-Cola Burn brand to sponsor Lotus

Source: |

The Coca-Cola Company has confirmed it will sponsor the Lotus Formula 1 team through its Burn brand.

Burn will join an F1 grid that features increasing amounts of energy drink sponsorship by companies such as Red Bull, TNT and Monster.

“We are proud that The Coca-Cola Company [via Burn] has chosen Lotus F1 Team as the best vehicle to represent the burn brand in its most high profile partnership,” said team boss Eric Boullier.

“We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media.”

Burn said in a statement that it plans to incorporate “art and music in a way that will break the conventions of traditional F1 sponsorship”.

“We’re honoured to announce that we have joined the Lotus F1 team and are set to enter the world of Formula 1 racing.

The Lotus team is the number one emerging challenger in the sport and has demonstrated exceptional creativity in their approach to Formula 1. We indeed to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship.”

Now all Lotus need next is a deal with Magnum icecream…